This specialty develops competences necessary to manage an innovative organizational project. In the conditions of modern economy, as a result of an organizational project, a new product is produced and sold on the market. There is then a significant innovation, also called product innovation. The introduction of a new product requires the establishment of a new organizational structure or even a new company. In this specialty, students design all processes necessary in the new structure, such as product design, manufacturing technology, raw material supply, marketing and sales. The student is practicing launching the start-up on the market.